Is it Time to Update your Logo? Tips on how to know when, why & how.

So recently Google launched their new logo. The iconic “Google” logo & typesetting has been used (and minimally revised) since it’s release in 1998. Why would they want to do an over haul? And how might this change the way you should look at your own logo or branding? Why they might have changed. Brand evolution. Google has changed over …

5 Amazing Gifts for Artistic Children

I’m no stranger to the “artful gift,” since I was a child I’ve been given colored pencils, art supplies, canvases, paints for my birthday and Christmas. Even as an adult many of my family members still send me gifts of art supplies (my graphic design mentor, Rahil gave me a SWEET box of Prisma Colors and my mother in law …

10 ETSY Artists that Totally Win at Wrapping Paper

The Hunnewell side of my family is big on wrapping paper. I know a lot of families score with gift bags and festive tissue paper but for some reason, I don’t think I’ve ever gotten a gift from my mom, dad or sisters that was in anything but wrapping paper. There is something very special about seeing the smiling santas …

Not All Christmas Cards are Created Equally.

Well it’s kind of too late for me now (other than the one card I got in the mail, it’s a bit late in the game to get on board the Christmas card wagon. Sorry friends & family, I’m a slacker :/ Maybe I’ll go ahead and make one for next year!) but a few weeks ago I had every …

5 Reasons your growing business needs a Branding Book.

When I tell my clients who are looking for logos, that I also do branding books, more often than not the response is “oh.” My clients don’t really know what it is, or why it’s important so that’s what I’m going to focus on today. so first… let me tell you what a branding book is. A branding book is …