Cohesive marketing campaigns are key
In keeping with a continuous design scheme for the project, the fonts and colors are completely tied to that of our first marketing campaign (Paint Walton Red.) which you can view here.
We wanted to keep the fonts consistent, through the billboard design to the website and with the previous campaign continuing with a solid and cohesive brand and campaign. Making a visually identifiable campaign to the youth of Walton County.
The brain design, built with the oh-so-famous pen tool was a labor of love and the words inside speak to the importance in having a good reason to stay away from drugs.