Revitalizing logos and branding for mass appeal
Okay, so I can’t say this project was “recent,” at all. I did this logo nearly a year ago. In honor of the new year and this whole “new look,” thing I’ve been talking on and on about -I wanted to share this logo that I worked on for Walton County Youth Development. Branding should always evolve even for the smallest businesses and organization.
Their original logo wasn’t so much a logo as it was a picture. I’m not sure it had really evolved much since I myself was in high school volunteering.
While the original logo definitely spoke to a youthful audience it was lacking in the professionalism that is needed for a (almost!) non-profit to get the word out to the adults and business leaders in a community about what they do and raise awareness.
As you can tell for the new logo we went for:
- A bold sans-sarif font.
- Youthful colors.
- Flat design.
In keeping with modern design we went for what is essentially a “flat,” design. Of course it can’t be considered completely flat because we decided to utilize a few opacity tricks. Still, it makes use of that basic technique. The font is just quirky enough to be fun but it’s also very readable. For any organization, even those that work with youth it’s critical to stay away from fonts that creep into the dodgy territory of webdings or comicsans. These might be “fun,” but they are usually difficult to read and frustrating for a “user,” to look at.
The new logo is fun enough and professional enough to make a big difference to an organization that is constantly evolving as their community evolves.
Walton County has -since this project- utilized many design services since the logo switch. The power of design can make a big difference to your audience and effectiveness on any campaign. You can actually find them online here. You know, just in case you live or work in Walton County and want to find out more.